New York

Carl Loof

Carl Loof

Founder and Managing Partner 

As Director of Strategy, Analytics, and Business Development, Carl is focused on building scalable business models for clients based on in-depth market research, actionable data analytics, and global, enterprise-level expertise


An experienced consumer strategy researcher and published writer, Carl has held several positions within the Federal Government and global financial services institutions, where he served as Chief of Staff to the global head of digital, Senior Consultant to the head of customer experience & design, and e-commerce Manager for the EMEA region overseeing marketing performance and CRM enhancements of the region's $11 million P&L through brand activation, lead generation, and end-to-end customer experience strategy 

A graduate of the University of Chicago (A.B. Political Science), the London School of Economics (M.Sc. Economic Sociology), and the Institut d'Etudes Politiques de Paris (Sciences Po), Carl has also previously worked at Harvard University's Kennedy School of Government. 


Carl is fluent in French, German, English, and Swedish.  

Ryan Baroudi 
Valuation and Growth Strategies Consultant 

Ryan is a dedicated investment strategy advisor focused on providing clients with expertise and guidance needed to successfully raise capital and engage with investment groups.


With a background in modeling and financial analysis for early stage start-ups, emerging technologies, and growth markets, Ryan helps guide clients through the process of seeking investment capital or M&A solutions. He has held positions with leading financial groups including AXA Investment Managers, CANDRIAM Investors Group, and Akka Venture. 

Ryan holds a Masters in Empirical Finance and Accounting (Université Grenoble Alpes), and both a Bachelors and second Masters in Political Science (Institut d’Etudes Politiques de Grenoble)

Ryan is fluent in English and French

Ryan Baroudi

Jack Shorb

Business Analyst / e-commerce specialist 

Jack Shorb is an online brand development specialist focused on retail, apparel, and e-commerce. With a background in customer experience and behavioral marketing, Jack works closely with clients to build effective marketing and communications strategies needed to develop engaging content. Jack has previously worked with e-commerce-driven fashion label, and Squared Communications, a leading, Washington-based communications and public relations firm.


While at the University of Indiana, Jack majored in Media & Advertising and minored in Psychology with a focus on media persuasion and behavior

Jack Shorb

Hamid Esselma

CRM and Process Innovation Specialist 

An experienced Business IT and Project Manager, Hamid is focused on helping business scale by improving operational efficiency, back-end systems, and CRM enhancement efforts with our clients. He has previously held several strategic consulting positions within the financial services and energy sector, including EDF, Mercer, AXA, AIG, and Total. 

Hamid is a native of Algeria and holds a degree in Economic Science from Algeria, and the General Accounting, Administrative Organizational & Commercial management in Paris, France.

He is fluent in French, English and Arabic.

Hamid Esselma

Åsa-Lena Loof

Non-profit management consultant

Education, women's empowerment, and cultural institution management  


Åsa Lena Loof has a background in special pedagogics, psychology, and school management – trained in Sweden, USA and the UK. During her time as principal of the Swedish School in London a secondary school was introduced. For seven years (five years as chairman) Åsa Lena was the responsible of SWEA International Inc. an international women's organization with over 7,500 women in 76 chapters in 33 countries 


She lives in Florida and is active at the Swedish consulate, church, school, SACC and SWEA and is a board member of the Swedish Council of America, Friends of the Conservatory of Music, Lynn University, The Kisengo Foundation for Democratic Republic of Congo, The Advisory Board at the Women's Wellness Center, Boca Raton Hospital.