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New York

T. 561-213-5663

Carl Loof
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Carl Loof

Founder and Managing Partner 

As Director of Strategy, Analytics, and Business Development, Carl is focused on building scalable business models for clients based on in-depth market research, actionable data analytics, and global, enterprise-level expertise


An experienced consumer strategy researcher and published writer, Carl has held several positions within the Federal Government and global financial services institutions, where he served as Chief of Staff to the global head of digital, Senior Consultant to the head of customer experience & design, and e-commerce Manager for the EMEA region overseeing marketing performance and CRM enhancements of the region's $11 million P&L through brand activation, lead generation, and end-to-end customer experience strategy 

A graduate of the University of Chicago (A.B. Political Science), the London School of Economics (M.Sc. Economic Sociology), and the Institut d'Etudes Politiques de Paris (Sciences Po), Carl has also previously worked at Harvard University's Kennedy School of Government. 


Carl is fluent in French, German, English, and Swedish.  

Ryan Baroudi 
Valuation and Growth Strategies Consultant 

Ryan is a dedicated investment strategy advisor focused on providing clients with expertise and guidance needed to successfully raise capital and engage with investment groups.


With a background in modeling and financial analysis for early stage start-ups, emerging technologies, and growth markets, Ryan helps guide clients through the process of seeking investment capital or M&A solutions. He has held positions with leading financial groups including AXA Investment Managers, CANDRIAM Investors Group, and Akka Venture. 

Ryan holds a Masters in Empirical Finance and Accounting (Université Grenoble Alpes), and both a Bachelors and second Masters in Political Science (Institut d’Etudes Politiques de Grenoble)

Ryan is fluent in English and French

Ryan Baroudi
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Anita Kouassigan

Principal Consultant, Corporate Responsibility, Diversity & Inclusion

Anita Kouassigan is a business catalyst and consultant between London and Lagos. A serial entrepreneur and networker, Anita brings extensive expertise in media, inclusion programming, human capital investment, and corporate social responsibility. She is the founder and managing partner of Investing In Women, a global social impact organization centered around connecting, empowering, and amplifying women - via the creation of content, her engagements as a speaker, and the hosting of live media events.


In addition to her consulting career, Anita writes a column for The Guardian, a leading multi-platform media group. She brings experience from her work having entered into licensing agreements with global publishing brands such as Time Out International. She also self-published a festival guide for CPH: Africa, the first ever Nollywood Film Festival at the Danish Film Institute: Cinemateket with whom she collaborated with by offering access to film industry leaders.


Anita holds a BSc degree in Politics (University of Bristol), and a Post-Graduate Degree in Law and the Legal Practice Course (College of Law, London). Anita also sits on the board of Trustees of the Aplori Foundation (AP Leventis Ornithological Research Institute).

+44 777 578 6977

Anita Kouassigan
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Tristan Clavel

Consultant / Risk Analysis 

Tristan Clavel is a strategy and business intelligence consultant dedicated to helping clients soundly develop core business management activities.

His experience in security risk management and qualitative field research offers a unique perspective to guide clients through evidence-based and strategic decision-making. His previous engagements include political trends and security developments in Colombia, the Northern Triangle and the Southern Cone regions (for the InSight Crime research centre), and providing security consulting services for the Amarante International firm based in Paris, France.

Tristan holds a Masters degree in International Strategy Analysis from the Institute for International and Strategic Relations (Institut des Relations Internationales et Stratégiques) with a specialization in defense, security, and crisis management issues. He is also a graduate of the London School of Economics and Political Science where he holds a BSc in international relations and political developments.

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Tristan Clavel
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